The short version
Baclaran is for people who want access, trade and movement rather than calm. The church, market streets and LRT-1 create a powerful local centre at the southern edge of Manila’s old urban corridor. Airport proximity is useful, but it does not make road journeys predictable.
A place that is always doing business
Baclaran Church and the surrounding market give the district its public identity. The LRT-1 corridor connects it north towards Manila and beyond, while buses, jeeps and airport roads pull in different directions. Homes close to the commercial streets should be viewed at trading time and after the shops close.
The district is practical for a worker whose life is in Pasay, Manila or the airport belt. It is a poor fit for someone who wants a quiet building entrance, easy parking or a clean division between home and street. The exact side road matters more than the broad Baclaran label.
Would I live here?
Only if the transport advantage solved a specific daily problem. I would choose the quietest address I could find, check noise and loading activity, and not assume an airport run would be quick at peak hour. Baclaran is useful, intense and honest about being a marketplace.