Behind the beach districts
Khue My is a south eastern residential belt behind the beach, with schools, local lanes and routes towards the resort corridor. It offers a middle position: less visitor led than the beachfront, but closer to the coast than the central west bank. The area is useful for residents who want that balance and accept road based daily life.
The phrase “behind the beach” covers a meaningful difference. Inland lanes may feel domestic and quiet, while roads leading towards the resorts carry traffic and service vehicles. Check the route to school, work and groceries at the time you will use it. There is no area specific rent research in the map record.
Khue My suits a family or couple who wants coastal access without living above the tourist strip. I would choose a lane with easy motorbike storage and a direct route to the main road, then test the evening noise. It is a sensible compromise, provided you do not confuse proximity to the beach with a fully walkable lifestyle.